Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan Digital Marketing Manager di Progress Group kami kurasi dari JobStreet (kategori Marketing & Penjualan). Perhatikan lokasi kerja (North Jakarta, Jakarta) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
About the role
Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) specifically for the property sector to generate high-quality, high-intent leads. Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL) according to property unit marketing targets. Oversee daily Telesales Officer operations, including call quotas, follow-up timing, and interaction quality when contacting potential buyers. Build a fast lead distribution flow from digital campaigns to the Telesales team, then channel potential lead data to the In-house Sales/Agent team for site visit scheduling. Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history through closing achievement.
Key responsibilities
Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) for the property sector to generate high-quality leads
Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL)
Oversee daily Telesales Officer operations including call quotas, follow-up timing, and interaction quality
Develop product comparison scripts, objection handling (mortgage/price objections), and property unit product knowledge for the Telesales team
Build fast lead distribution flow from digital campaigns to Telesales team and then to In-house Sales/Agent team for site visits
Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history to closing
About you
Minimum S1 degree in Communication, Marketing, Management, or related field
Minimum 2-4 years of experience in Digital Marketing at Manager level in property/real estate industry (landed house developers, commercial)
Experience leading Telesales/Inside Sales teams in property
Proficient in managing large-scale advertising via Meta Ads Manager, Google Ads, and TikTok Ads for property category
Mastery of Real Estate CRM operations and Lead Management System (LMS)