Marketing Coordinator

About the role

The Marketing Coordinator is responsible for coordinating and implementing marketing and communication activities to strengthen Mandalika Intercultural School (MIS)'s brand presence, promote the school's programs and activities, and support student enrollment and community engagement. The role works closely with the School Leadership, Admissions, Marketing, and other relevant teams to develop and deliver engaging content, marketing campaigns, events, partnerships, and promotional activities that communicate MIS's key messages to existing and prospective families.

Key responsibilities:

• Coordinate and implement marketing activities that promote MIS, its educational programs, school culture, and community

• Support the development and implementation of cost-effective marketing campaigns, subject to approval from the Principal, Director, or relevant line manager

• Ensure marketing materials and communications are aligned with MIS's brand identity, values, and key messages

• Plan, coordinate, and publish engaging content across MIS social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube

• Maintain and coordinate the school's social media content calendar to ensure consistent and timely communication

• Capture and edit photos and videos of school activities, events, programs, and community initiatives

• Monitor social media engagement and respond to or coordinate responses to relevant inquiries

• Support Admissions activities by preparing and distributing promotional content for prospective families

• Coordinate the production and distribution of marketing materials, including digital and printed materials

• Prepare regular updates and reports on marketing activities, social media performance, and campaign outcomes

Competencies:

• Diploma or Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field is preferred

• Previous experience in marketing, social media, communications, public relations, or a related field

• Experience in an educational setting or international school environment is an advantage

• Good written and spoken English and Bahasa Indonesia

• Good understanding of social media platforms and digital marketing

• Proficiency in relevant tools such as Canva, CapCut or similar video editing tools, Meta Business Suite, and Meta Ads Manager is preferred

• Basic understanding of social media analytics and reporting

• Strong communication and coordination skills

• Creative, proactive, organized, and detail-oriented

• Able to manage multiple tasks, meet deadlines, and adapt to changing priorities