Channel Growth Lead

About the role

Soothe Operator is an early stage consumer health OTC brand bringing trusted, formulated products to Indonesian consumers. 

Our first products are currently undergoing regulatory approval. We're hiring ahead of launch because we believe great e-commerce teams are built before the first sale, not after. You'll play a key role in building the growth engine, operating systems, and marketplace expertise that will scale the business once products go live. 

This role is for someone who enjoys turning ideas into reality. You'll have the opportunity to leverage your strengths, experiment with new approaches, and own initiatives that drive real business impact, while gaining exposure to Business Development and helping shape what comes next.

Responsibilities:

• Pre-Launch Ownership: Help define how the business goes to market. Design e-commerce (Shopee/TikTok Shop/other platform) launch strategy, allocate budgets, establish growth targets, and build the systems needed to scale from day one

• Platform Ownership: End-to-end operations for platforms, listings, ads, vouchers, flash sales, live streaming, affiliates

• Performance Marketing: Run ads, and CPAS / Meta ads. Own the budget, optimize ROAS, drive sales

• Growth: Own and deliver monthly GMV targets. Build the playbook to scale from launch to category leader

• Team Building: Hire and develop the in-house performance team as we grow, start as individual contributor, grow into lead

• Platform Relationships: Build direct relationships with platform to unlock programs, features, and visibility

• Business Development: Assist in market research for new products, assist in creating marketing / presentation materials for various stakeholders
  

Requirements:

• Experience: min. 3 years of experience managing Shopee and/or TikTok Shop for a D2C brand, e-commerce brand, marketplace-focused business, or e-commerce enabler.

• Skills: Fluent in Business Insights dashboards, CTR/CVR/ROAS diagnostics, voucher and campaign mechanics, content briefing

• Mindset: Strong sense of ownership, proactive, and comfortable working in a fast-moving, early-stage environment. Able to work independently, prioritize effectively, and make sound decisions in an evolving environment.

• Network: Existing relationships with platform teams are a strong plus

• Languages: Fluent proficiency in Bahasa Indonesia. Working proficiency in English

What you'll get:

• Real budget ownership and decision-making responsibility

• A key role in launching and scaling a new consumer brand

• Close collaboration with founders and exposure to e-commerce, growth, and business development

• Opportunities to grow alongside the business