Senior Brand Designer / Graphic Designer

1. Role Summary & Objective

We are looking for a highly skilled and hands-on Senior Brand Designer to lead the design and execution of our physical brand experience. In this role, you will bridge digital brand identity with tactile physical reality—designing signature flagship physical touchpoints (such as sales carts, kiosks, rider jackets, team uniforms, and retail fixtures) as well as premium branded merchandise for our customers.

You will own the entire physical production lifecycle—from initial AI-assisted concepting and 2D/3D visual mockup to vendor briefing, material sampling, color proofing, and mass production oversight. Leveraging an established vendor network, deep material knowledge, and a fusion of Adobe Creative Cloud and generative AI tools, you will ensure our brand looks 'jagoan' (heroic, standout, premium quality) in every offline interaction.

Ideal Candidate Profile: A seasoned Graphic/Brand Designer who doesn't just stay behind a screen, but knows how materials work. Must possess proven experience collaborating directly with print houses, garment factories, signage fabricators, and merchandise suppliers, with a strong portfolio of executed physical items.

2. Key Responsibilities & Accountabilities

A. Physical Brand Touchpoints Design (Signature / 'Jagoan' Assets)

• Flagship Physical Branding: Design and develop eye-catching, functional physical assets including mobile carts, vehicle wraps, rider jackets, employee uniforms, and another assets..

• Ergonomics & Practicality: Ensure physical designs are not only visually striking but also durable, ergonomic, cost-effective to produce, and aligned with operational requirements.

B. Merchandise & Branded Product Development

• Customer Merchandise Collections: Conceptualize, design, and curate desirable branded merchandise (apparel, accessories, lifestyle gear, promotional giveaways, packaging) that customers genuinely want to collect and use.

• Tech Pack & Specification Sheets: Create detailed technical production briefs (tech packs) complete with exact dimensions, Pantone color codes, embroidery/printing placement, trim details, and vector print-ready files.

C. End-to-End Vendor Management & Production Supervision

• Lifecycle Management (Briefing ? Sampling ? Mass Production): Lead the full vendor interaction loop. Provide clear technical briefings, evaluate physical pre-production samples/prototypes, demand necessary revisions, and sign off on final production approval.

• Vendor Sourcing & Relationship Building: Tap into existing vendor relationships and actively source new reliable manufacturing partners (printers, garment makers, acrylic/metal fabricators) to achieve optimal quality and pricing.

D. Material, Quality & Finishing Oversight

• Material Selection & Review: Evaluate physical substrates and fabrics (e.g., GSM weight, fabric breathability, metal thickness, vinyl durability, eco-friendly alternatives).

• Finishing & Color Quality Control: Inspect print proofs, pantone matching, stitching quality, debossing, foil stamping, screen printing (plastic/rubber print), and hardware finishes to guarantee flawless quality.

E. AI-Powered Ideation & Modern Tool Integration

• Rapid AI Ideation: Leverage AI generative tools (Midjourney, DALL-E, Adobe Firefly, Stable Diffusion) to rapidly explore visual concepts, textures, 3D spatial vibes, and apparel concepts during initial brainstorming.

• Adobe Creative Cloud Mastery: Refine AI-generated concepts into precise, production-ready vector artwork, layouts, and mockups using Adobe Illustrator, Photoshop, InDesign, and 3D rendering tools.

3. Candidate Qualifications & Requirements

A. Experience & Background

• Years of Experience: Minimum 4–6+ years of professional experience as a Senior Graphic Designer, Brand Designer, or Merchandise/Apparel Designer.

• Physical Production Portfolio: A strong portfolio showcasing executed physical items (carts, booths, apparel/jackets, uniforms, premium merchandise, packaging) alongside digital design work.

• Vendor Network: Demonstrated history and active network of local/regional manufacturing vendors, fabricators, and print partners.

B. Technical Tool Stack & Skills

• Adobe Creative Suite: Expert proficiency in Adobe Illustrator (vector artwork & tech packs), Photoshop (mockups & photo editing), and InDesign (specs documentation).

• AI Generative Tools: Demonstrated experience using AI tools (Midjourney, Adobe Firefly, DALL-E) for concept generation, moodboard creation, and rapid client/internal prototyping.

• 3D / Spatial Mockups (Plus Point): Familiarity with 3D modeling/rendering software (Blender, SketchUp, Rhino, or Substance 3D) for physical cart/booth visualization is a strong advantage.

C. Physical Fabrication & Technical Knowledge

• Print & Textile Expertise: Deep understanding of CMYK vs. Pantone (PMS) color systems, screen printing, sublimation, embroidery, DTF/DTG printing, die-cutting, embossing, and foil stamping.

• Material Mechanics: Knowledge of materials used in physical fixtures (acrylic, stainless steel, wood, PVC, vinyl wraps) and textiles (cotton fleece, polyester, waterproof nylon, ripstop).

• Quality Control Mindset: Meticulous eye for detail regarding color fidelity, build durability, stitching, and finishing touches.