Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan Brand & Content Marketing Manager di Private Advertiser kami kurasi dari JobStreet (kategori Marketing & Penjualan). Perhatikan lokasi kerja (South Jakarta, Jakarta) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
About the role
Lead the visual identity and growth of two dynamic food ventures: a high-volume budget steak house expanding into premium cuts, and a modern meat shop serving both everyday cooks and high-end culinary enthusiasts. You will drive social media presence, brand positioning, and community growth across both restaurant and retail operations.
Key responsibilities
Lead social media presence (TikTok, Instagram, short-form video). Concept, direct, and execute high-aesthetic visuals, video trends, and brand copy.
Strategize the positioning shift for the restaurant as it introduces higher-tier steak cuts while keeping the core budget audience engaged.
Tap into the local market mindset—understanding what drives value-conscious diners versus gourmet home chefs buying premium cuts.
Plan influencer collaborations, tasting events, digital promos, and community initiatives across both restaurant and retail operations.
About you
Digital-first marketer with instinctive knowledge of what works on social media—visual aesthetics, viral audio hooks, and authentic engagement.
Ability to turn meat cuts, culinary prep, and dining experiences into visually stunning, mouth-watering content.
Strong pulse on Indonesian consumer behavior, lifestyle trends, and what makes local audiences connect with a brand.
Strategic and action-oriented mindset—think long-term about brand perception while being hands-on with content creation and execution.