Social Media & GEO Specialist

Job Responsibilities

• Manage end-to-end content operations for the company’s brand, products, and business across major digital and social media platforms, including TikTok, Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Develop and execute social media and content strategies based on target audience characteristics, platform behavior, business objectives, and industry trends.
• Conduct content topic, keyword, search intent, and competitor research to identify opportunities for organic growth and brand visibility.
• Plan, create, optimize, and publish content, including articles, social media posts, short-video scripts, video content, FAQs, product information, and other digital assets.
• Apply SEO and Generative Engine Optimization (GEO) principles to improve the discoverability, relevance, and visibility of company content across traditional search engines and AI-powered search platforms.
• Optimize brand, product, and industry-related content for AI-powered and generative search platforms, including ChatGPT, Google AI, Gemini, Perplexity, and other emerging AI search experiences.
• Monitor how the company, brand, products, and key topics are represented in AI-generated search results, and identify opportunities to improve brand visibility, accuracy, authority, and mentions/citations.
• Develop and maintain digital content assets that strengthen the company’s brand/entity presence, topical authority, and long-term visibility within Indonesia’s search and AI ecosystem.
• Identify content gaps and opportunities based on user search behavior, competitor analysis, industry trends, social media trends, and AI search results.
• Develop content calendars, publishing schedules, campaign plans, and platform-specific operational strategies.
• Track and analyze content reach, impressions, engagement, follower/user growth, search performance, website traffic, AI visibility, leads, and conversion metrics.
• Conduct regular performance analysis and continuously optimize content topics, formats, messaging, publishing schedules, keywords, and distribution strategies based on data.
• Research developments in AI search, GEO, SEO, social media platforms, content marketing, and digital consumer behavior, and translate relevant trends into actionable content strategies.
• Collaborate closely with Marketing, Design, Video, Product, and Sales teams to support brand awareness, lead generation, customer acquisition, and business growth.
• Help establish the company’s long-term content and digital knowledge assets across Indonesia’s internet, search, social media, and AI ecosystem.

Requirements

• Minimum 3 years of experience in Social Media Management, Content Operations, SEO, Digital Marketing, Content Marketing, or a related field.
• Hands-on experience managing major Indonesian social media platforms, including TikTok, Instagram, Facebook, and YouTube. Experience with LinkedIn is a plus.
• Strong understanding of social media content strategy, content planning, copywriting, and digital content operations.
• Basic to intermediate understanding of SEO, GEO (Generative Engine Optimization), AI Search, Search Intent, Content Marketing, and organic growth strategies.
• Familiarity with AI-powered search and generative AI platforms such as ChatGPT, Gemini, Google AI, and Perplexity.
• Able to conduct keyword research, topic research, competitor analysis, and content gap analysis.
• Strong ability to organize information and transform research and insights into clear, engaging, and search-friendly content.
• Ability to analyze content performance using data and translate insights into actionable optimization strategies.
• Familiarity with social media analytics, Google Analytics, Google Search Console, SEO tools, or similar analytics platforms is preferred.
• Understanding of Indonesian internet user behavior, social media trends, and local content preferences.
• Interest in and willingness to continuously learn about AI Search, GEO, generative AI, SEO, and emerging digital platforms.
• Candidates with hands-on experience improving brand visibility or content performance in AI-generated search results will have an advantage.
• Experience in internet, AI, SaaS, education, advertising, technology, or digital marketing industries is preferred.
• Strong communication, collaboration, project management, and problem-solving skills.
• English proficiency is preferred.