Content Marketing Manager (Tiktok)

Key responsibilities

• Develop and implement a comprehensive TikTok content strategy aligned with Brilliant Think Center's marketing goals and brand guidelines

• Create, curate, and manage engaging and original content specifically designed for the TikTok platform, including videos, trends, and campaigns

• Monitor and analyse TikTok analytics and performance metrics to identify opportunities for optimisation and growth

• Collaborate with creative teams, designers, and other departments to produce high-quality, on-brand content

• Stay up-to-date with TikTok trends, features, and algorithm changes to maintain competitive advantage

• Engage with our TikTok community through comments, direct messages, and community management activities

• Develop and execute paid TikTok advertising campaigns to expand reach and drive conversions

• Conduct competitor analysis and provide insights and recommendations to improve our market position

• Report on campaign performance and provide regular updates to senior management and stakeholders

• Support cross-functional teams in integrating TikTok marketing with broader marketing initiatives

What we're looking for

• Proven experience as a Content Marketing Manager, Social Media Manager, or similar role, with at least 2-3 years of demonstrated experience managing TikTok accounts or similar short-form video platforms

• Deep understanding of TikTok's algorithm, best practices, and audience engagement strategies

• Strong creative writing and storytelling skills with the ability to craft compelling narratives that resonate with diverse audiences

• Proficiency in video editing software and content creation tools (e.g., Adobe Creative Suite, CapCut, or similar)

• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies

• Experience with social media management tools and analytics platforms

• Strong project management capabilities with the ability to manage multiple campaigns simultaneously

• Excellent communication and collaboration skills, with the ability to work effectively across teams

• Knowledge of marketing automation and CRM tools is a plus

• Fluency in English and Indonesian is preferred; other language skills are a bonus

• A passion for social media trends and digital marketing innovation

• Strong Leadership