Marketing Manager

Note: This position is located in Indonesia. We also welcome applicants from Malaysia and Singapore.

About Kaizen Institute

Kaizen Institute is a global consulting firm specializing in operational excellence and continuous improvement. With more than 40 years of experience and operations in over 60 countries, we help organizations improve productivity, operational performance, and organizational capability through Lean, TPM, and Kaizen methodologies.

As our Southeast Asia practice continues to grow, we are looking for a hands-on Marketing Manager to own our marketing agenda end to end, turning our consultants' expertise into market-facing content, campaigns, and qualified demand.

Role Overview

The Marketing Manager is responsible for developing and executing the company's marketing activities to strengthen brand presence, generate qualified demand, and support business growth. The role owns the marketing agenda while remaining hands-on in planning and execution in a small and growing organization.

You will work closely with consultants and senior leaders to translate consulting expertise into market-facing content and with Business Development to align marketing activities with commercial priorities and ensure effective handover of marketing-generated leads.

Who This Role Suits

This role is best suited to someone who has owned marketing activities end to end and is comfortable building and executing with a high degree of independence. We are building a lean, high-caliber marketing function, with a strong emphasis on ownership rather than execution alone.

Key Responsibilities

1. Marketing Strategy & Demand Generation

• Develop and implement the marketing plan in line with the company's business priorities and growth objectives.

• Develop and execute demand-generation campaigns that build awareness, create interest, and generate qualified marketing leads among target organizations and decision-makers.

• Identify target audiences, channels, and marketing approaches for different services, industries, and business priorities.

• Work closely with Business Development to align marketing activities with commercial priorities and ensure effective handover of marketing-generated leads.

2. Brand, Content & Digital Marketing

• Strengthen the company's positioning and visibility as a trusted partner in operational excellence, Lean, Kaizen, and business transformation.

• Ensure consistency in brand messaging, tone, visual identity, and value proposition across marketing materials and communication channels.

• Work with consultants and subject matter experts to translate consulting expertise, client experiences, and industry insights into market-facing content.

• Manage content and digital marketing activities across the company website, social media, email, SEO, PPC, and other relevant channels.

3. Market Intelligence & Thought Leadership

• Monitor industry trends, business priorities, operational challenges, transformation needs, and competitor activity relevant to the company's target markets.

• Conduct market research and provide market insights to inform positioning, campaigns, and marketing priorities.

• Originate ideas and topics for thought leadership content, in collaboration with consultants and Business Development.

4. Events & Marketing Operations

• Plan and coordinate webinars, industry events, trade shows, executive forums, and other activities that support brand visibility and demand generation.

• Manage event-related promotion, materials, communications, and coordination with internal and external stakeholders.

• Manage the marketing budget and coordinate with external agencies, creative resources, vendors, and other partners where required.

• Track key marketing activities and performance indicators and use available data to improve marketing effectiveness.

Skills & Competencies

• Self-driven and able to run the marketing function independently in a growing organization.

• Takes initiative to introduce, create, and improve systems and processes within the marketing function.

• Team player, comfortable engaging senior leaders and technical experts to shape content.

• Able to manage multiple campaigns and stakeholders concurrently, prioritizing effectively with minimal oversight.

• Strong written and spoken English; additional regional language a plus.

Technical Tools

The Marketing Manager should be comfortable managing the following marketing capabilities and have hands-on experience with relevant platforms:

• Marketing automation / email platform (e.g., HubSpot, Mailchimp, or equivalent).

• CRM (e.g., Salesforce, HubSpot CRM, or equivalent), required given the interface with Business Development.

• Website CMS (e.g., WordPress or equivalent).

• Social media management and scheduling tools.

• Presentation and basic design tools (e.g., PowerPoint, Canva).

Platforms that add value include SEO tools, Google Analytics / GA4, PPC platforms, webinar and event platforms, and Adobe Creative Suite.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 5+ years of marketing experience, including experience in B2B, professional services, or consulting.

• Experience owning demand generation and content marketing end to end.

• Hands-on experience with digital channels such as SEO, email marketing, PPC, and social media, and with marketing automation or CRM tools.

• Experience planning and running events, webinars, or executive forums for a professional or corporate audience.

• Experience working directly with subject matter experts or senior leaders to turn technical expertise into market-facing content.

• Experience working in a lean, growing team, where the person plans and executes without a team under them.

Why Join Kaizen Institute?

• Own the marketing agenda for a consulting practice with growing reach across Southeast Asia.

• Help shape marketing across Indonesia and the wider Southeast Asian market as the region grows.

• Work directly with consultants and senior leaders to turn real client results into market-facing content.

• Build the marketing function from a hands-on seat, with room to shape how it grows.

• Be part of a collaborative team committed to learning, knowledge sharing, and professional growth.

If this fits your background and what you're looking for next, we would like to hear from you.

Apply directly through JobStreet/SEEK.

Applications are reviewed on a rolling basis, and the position will remain open until filled.