Head of Digital Marketing

Head of Digital Marketing

Job Description

We are looking for an experienced Head of Digital Marketing to lead the company's digital marketing strategy, strengthen brand awareness, drive lead generation and sales growth, and ensure all digital marketing activities are executed effectively with measurable results.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with the company's business objectives.

• Lead, mentor, and develop the Digital Marketing team to achieve established KPIs.

• Manage all digital marketing channels, including Website, SEO, SEM, Google Ads, Meta Ads, Social Media, Email Marketing, Content Marketing, and Marketing Automation.

• Plan, manage, and optimize the digital marketing budget to maximize ROI and ROAS.

• Monitor, analyze, and report campaign performance using analytics tools, providing data-driven insights and recommendations.

• Develop customer acquisition, retention, and remarketing strategies.

• Ensure consistent brand messaging and identity across all digital platforms.

• Identify emerging digital marketing trends, technologies, and opportunities to improve business performance.

• Manage relationships with external vendors, agencies, and marketing partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of 5 years of experience in Digital Marketing, with at least 2 years in a leadership role such as Team Leader, Supervisor, Manager, or Head.

• Strong understanding of Digital Marketing strategies, including SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Email Marketing, and Marketing Automation.

• Proficient in Google Analytics (GA4), Google Tag Manager, Meta Business Suite, Google Search Console, and other digital marketing tools.

• Proven experience managing significant digital advertising budgets and optimizing campaign performance.

• Strong analytical, problem-solving, communication, presentation, and leadership skills.

• Results-oriented, proactive, and able to thrive in a fast-paced environment.

Preferred Qualifications

• Google Ads, Google Analytics, Meta Blueprint, or other relevant Digital Marketing certifications.

• Experience in e-commerce, technology, fintech, or other high-growth industries.

• Knowledge of CRM, Customer Journey Mapping, Conversion Rate Optimization (CRO), and AI-powered marketing tools.

Key Performance Indicators (KPIs)

• Achievement of digital lead generation and revenue targets.

• Return on Ad Spend (ROAS) and Return on Investment (ROI).

• Cost per Lead (CPL) and Cost per Acquisition (CPA).

• Growth in organic website traffic and website conversion rate.

• Improvement in brand awareness and engagement across digital channels.

• Productivity and performance development of the Digital Marketing team.

Benefits

• Competitive salary based on experience and qualifications.

• Performance-based bonus.

• Opportunity to lead and shape the company's digital marketing strategy.

• Career growth and professional development opportunities.

• A collaborative, innovative, and results-driven work environment.