School Public Relations & Marketing Administrator

About the Role

We are seeking a Public Relations & Marketing Administrator to strengthen parent-school relationships and promote our school’s reputation from Early Years through Further Education. This role requires excellent communication skills and customer service, strategic marketing, and a warm, approachable personality with a willingness to go the extra mile.

Key Responsibilities

• Act as the first point of contact for parents in terms of customer service, addressing inquiries with professionalism and care.

• Build strong, positive relationships with parents and prospective families.

• Support admissions through chat communication with parents, school tours, consultations, and follow-ups.

• Maintain parent databases and prepare reports on engagement and feedback.

Qualifications & Skills

• Bachelor’s degree in Communications, PR, Marketing, Education, or related field.

• 1–3 years of experience in PR, marketing, or customer/parent relations (school experience a plus).

• Strong written and spoken English and Bahasa Indonesia.

• Excellent interpersonal and communication skills; empathetic and approachable.

• Skilled in social media management, event coordination, and basic design tools (example: Canva).

• Able to use phone proficiently (e.g. phone messaging tools, and other systems).

• Proficient in Microsoft Office.

• Flexible and willing to work evenings/weekends for school events (occasionally).

Personal Attributes

• Professional, positive, and proactive.

• Passionate about education and community engagement.

• High integrity and confidentiality.

• Adaptable, creative, and committed to excellence.