Social Media Specialist

Duties & Responsibilities:

·       Support the planning, creation, publishing, and day-to-day management of social media content across channels.

·       Content creation, including basic photography, videography, and photo/video editing, while collaborating closely with the production specialist.

·       Collaborate with tenants to coordinate content production, collect updated materials, and facilitate revisions.

·       Monitor key performance indicators (KPIs), including engagement, reach, impressions, views, and likes, and prepare regular performance reports.

·       Research and identify potential communities, KOLs, media partners, and other third-party collaborators for social media partnerships.

Qualifications:

·         Bachelor’s degree holder in Marketing, Communications, or a related field

·         Minimum 2 years of relevant experience in Social Media, Public Relations, or Digital Media.

·         Experience managing social media content, preferably in the lifestyle, beauty, retail, or shopping mall industry.

·         Strong understanding of major social media platforms, including Instagram, TikTok, Threads, Facebook, and X (formerly Twitter).

·         Have a basic understanding of social media insights and performance metrics, with the ability to interpret reports and identify key trends.

·         Have a basic understanding of Meta Ads and TikTok Ads, including audience targeting and budget allocation.

·         Have basic content creation skills, including photography, videography, and photo/video editing using tools such as Canva and CapCut. Please attach a portfolio showcasing your previous social media or content creation work.

·         Creative, proactive, and up to date with the latest social media trends, platform updates, and cultural moments. Able to identify suitable third-party collaborators, including Key Opinion Leaders (KOLs) and media partners, to support social media campaigns and events.

·         Fluent in both written and spoken English.

·         Able to work independently as well as collaboratively in a team environment.

·         Willing to work on-site, including weekends and public holidays when required.